When you operate a nationwide chain of auto care stores including Firestone Complete Auto Care, Expert Tire and several others, your employee incentive program needs to be flexible and efficient. ST&P developed a new web-based incentive platform that gives Bridgestone the ability to offer unique spiffs by brand, location, time of year or virtually any other criteria necessary.
Speedco reached a milestone 25th Anniversary and wanted to celebrate with a sweepstakes that was open to all their Speedco Rewards Members. Working within their brand guidelines, ST&P created a complete Point-of-sale package and - given that their audience are truckers - developed an online entry method that was mobile optimized just for them.
When Pathologists Associated, an Indiana-based medical testing facility, merged with a competing facility, the new conglomerate found itself in need of an identity makeover. Our challenge was to carefully craft a new brand identity, while simultaneously capitalizing on existing brand equity.
Showhouse, Moen’s line of designer kitchen and bathroom faucets and accessories, needed engaging, in-store merchandising that would appeal to high-end buyers. The challenge was to take a semi-unmentionable product and give it credibility. Inspirations also needed a viable product demonstration device and a product locator system to connect these new bath levers with their matching sister products
Moen designed a new kitchen faucet with a built-in water filter. ST&P’s challenge was to communicate the benefits of this new faucet and create a selling proposition that positions it favorably against larger, more expensive water filter units that are installed under the counter.
Moen acquired a manufacturer of bath accessories to complement their line of bath faucets and to expand their consumer product offerings. They needed the tools and tactics to sell their new line of products into big box retailers like Lowe’s and Home Depot.
Because the Mack Bulldog Club is a complex employee incentive program, ST&P needed to utilize a user-friendly tracking tool to help monitor participants’ progress.
Kumho Ecsta ultra-high performance tires were becoming the tire of choice for the new wave of young Tuner performance enthusiasts who loved Kumho’s aggressive tread design and affordable pricing. A marketing vehicle was needed that would connect with this influential market.
With rebate programs targeted at three different customer bases, GAF needed a platform that would make it easy for all consumers to find and apply for current offers. We created an online hub that processes, verifies and fulfills all of GAFs rebate claims.
ST&P was hired to create monthly point of purchase display kits for Firestone Complete Auto Care. The challenge is to deliver a consistent message across several different display formats, while staying true to Firestone’s established graphic standards.
An oil change is not one of those purchases that send consumers flocking to the nearest service shop. The challenge for ST&P was to make the oil buying experience a little more enjoyable for customers, while increasing sales and traffic for Firestone Complete Auto Care in the process.