For its 125th anniversary, GAF wanted to make some noise in the marketplace with a special sweepstakes. ST&P designed a three-pronged enrollment platform that made it easy for contractors to join the celebration. Thanks to the ease of entry, GAF can now harness a massive customer database for future marketing opportunities. They were so pleased with the outcome they decided to keep the party going year after year.
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To achieve the highest levels of success, salesforce incentives, rebates, promotions, sweepstakes, and contests require routine maintenance and support. At ST&P, we're available to be as hands-on (or hands-off) with program administration and management as needed.