Fun Fact: Our pres has a Ph.D. AND is a published author. He knows as much about American history as he does about business strategy (that’s a whole heckuva lot)!
As ST&P’s new lead, Jeff (AKA Doc) works closely with all our agency teams, strategizing and brainstorming the most efficient, innovative ways to meet client needs and goals and help them achieve the highest levels of success possible.
With an extensive background in grocery and automotive parts/repair, Doc fluently “speaks” the languages of both Marketing and Operations. He has successfully developed promotional plans, pricing strategies, and operational roadmaps for two major companies (Safeway and Bridgestone), and has worked closely with numerous industry leaders on developing and implementing merchandising initiatives.
Doc obtained a Ph.D. from the University of Tennessee, Knoxville, and has been published by the Journal of American History, the University of Georgia Press, and several other academic and trade publications.
Expertise
- Business plan development
- Strategic category management
- Tactical execution
- Promotional planning and evaluation
- Market and competitive analysis
- Operational management/efficiencies
- Consulting on business financial opportunities
- RFP/RFQ management
- Product launches
Agency Clients
