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State of Ohio
Media Buying - Local

State of Ohio Media Buying - Local

The Ohio Department of Safety needed a smart, effective media buy for the “Click it or Ticket” seatbelt safety campaign that would support law enforcement activities prior to major holiday weekends. Ohio was prepared to make a significant investment in major markets across the state but lacked the broadcast media planning and buying expertise required to maximize effectiveness.

First, ST&P identified the relevant Ohio markets. Then, we implemented our efficient media buying system to pinpoint key high-viewing and listening periods in our carefully targeted markets. With this information at hand, the stage was set for an efficient and effective state-wide campaign.

With careful planning and a little marketing muscle, ST&P placed Ohio’s message in front of precisely the right audience. And, thanks to a strategic arrangement with the state, Ohio’s paid media buys were supplemented with matching public service announcements intended to sustain the campaign over a longer period of time. Ohio’s investment paid off well. Statistics now show that annual seatbelt usage has increased.

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Wading through the vast sea of media options is not for the faint-of-heart. Our top-notch media department is here to help you place your content for maximum impact. We do it all... from print, to pay-per-click and everything in between.

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