Showhouse, Moen’s line of designer kitchen and bathroom faucets and accessories, needed engaging, in-store merchandising that would appeal to high-end buyers. The challenge was to take a semi-unmentionable product and give it credibility. Inspirations also needed a viable product demonstration device and a product locator system to connect these new bath levers with their matching sister products.
Featuring bold styling, the products in Moen’s Showhouse line were designed to turn heads. ST&P understood that to display Moen’s products effectively, the accompanying in-store merchandising needed to play off of the line’s exciting and unique characteristics, without stealing the spotlight. The goal was to let the product line speak for itself by simulating a natural architectural environment that displayed the items as they might appear in a high-end home. Once the initial concepts were formed, ST&P gave them shape by rendering several three dimensional display models.
Each display configuration, including freestanding and wall-mounted options, successfully highlighted the exotic look of Moen’s Showhouse product line. And, thanks to ST&P’s realistic 3D rendering, construction issues were kept to a minimum.