Moen designed a new kitchen faucet with a built-in water filter. ST&P’s challenge was to communicate the benefits of this new faucet and create a selling proposition that positions it favorably against larger, more expensive water filter units that are installed under the counter.
To introduce Moen’s new faucet to customers at big box DIY retailers across the country, ST&P positioned PureTouch as the faucet that delivers clean, great tasting water right at your fingertips. To demonstrate the faucet’s unique features, original multi-use point-of-sale merchandising displays were fabricated, including end caps, freestanding displays and inventive three-dimensional on-shelf display units. To engage customers, lenticular and custom lighting devices were designed for use on product pods and shelf talkers to make them interactive.
Marketed as the convenient, refreshing alternative to bottled water and expensive water filtrations systems, Moen’s PureTouch made a big splash in the faucet aisle at retailers across the country.