Moen acquired a manufacturer of bath accessories to complement their line of bath faucets and to expand their consumer product offerings. They needed the tools and tactics to sell their new line of products into big box retailers like Lowe’s and Home Depot.
ST&P crafted a distinctive color-coded personality for each line of traditional, country, contemporary and casual bath accessories. This made it easy for style conscious shoppers to select coordinated items that matched their existing bath design.
To raise awareness of the Inspirations brand and move product off-the-shelves, promotional programs, trade advertising, direct mail, point-of purchase merchandising, new product launch materials and attractive plan-o-gram sell-in presentations were created.
The Inspirations line of bath accessories has grown to become a category leader. You can find ST&P’s benchmark bay designs and in-aisle merchandising concepts installed at Lowe’s and Home Depot stores across America.
Our dedicated creative team will give your content the creative punch it needs to keep your audience engaged. We can match the visual style of your existing branding or create something totally unique.
Designing great creative is one thing. But, after all the approvals and fine-tuning it still needs to be produced. Our production department will get your material printed, built and shipped on time and on budget.