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Summer XGames Sponsorship

Kumho Summer XGames Sponsorship

Kumho Ecsta ultra-high performance tires were becoming the tire of choice for the new wave of young Tuner performance enthusiasts who loved Kumho’s aggressive tread design and affordable pricing. A marketing vehicle was needed that would connect with this influential market.

Experts in youth marketing, ST&P understood that young consumers adopted brands that were integrated into their lifestyle and were turned-off by conventional heavy-handed selling techniques. This strategy led to Kumho’s sponsorship of ESPN’s Summer and Winter X Games events.


  • Print - Newspaper
  • Outdoor - Billboard, Transit
  • TV
  • Online - WebMD & Local banner advertising
  • Media Placement

Services Provided

Creative Services

Our dedicated creative team will give your content the creative punch it needs to keep your audience engaged. We can match the visual style of your existing branding or create something totally unique.

Media Services

Wading through the vast sea of media options is not for the faint-of-heart. Our top-notch media department is here to help you place your content for maximum impact. We do it all... from print, to pay-per-click and everything in between.

TV Production

Great creative combined with great production will always get you noticed. We partner with only the best TV production houses to get your message to the public. Converting that video to an online format will then extend your reach and broaden your reach to multiple screens and devices. Pair this service with our Media Services and you're sure to be seen.

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