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Kumho Tires
Media Buying - National

Kumho Media Buying

KUMHO Tires, a national tire marketer, turned to ST&P to plan and place local co-op dollars in support of a national campaign to drive traffic to retailers.

Once KUMHO had identified the metro markets for co-op participation, ST&P developed media plans that effectively integrated local cable TV, print, radio and—in some cases—outdoor advertising. Additionally, ST&P provided retailer customizable TV, radio and ad slicks. In-store POP displays were also provided to reinforce media messages in each local market. Working in collaboration with local radio stations, ST&P then created special promotions, such as free car shows, concert ticket giveaways and sporting events, designed to drive traffic back to the participating KUMHO retailers.

KUMHO was able to reinforce its positive relationship with tire retailers while demonstrating the added value of carrying the KUMHO brand.

Services Provided

Media Services

Wading through the vast sea of media options is not for the faint-of-heart. Our top-notch media department is here to help you place your content for maximum impact. We do it all... from print, to pay-per-click and everything in between.

TV Production

Great creative combined with great production will always get you noticed. We partner with only the best TV production houses to get your message to the public. Converting that video to an online format will then extend your reach and broaden your reach to multiple screens and devices. Pair this service with our Media Services and you're sure to be seen.

Creative Services

Our dedicated creative team will give your content the creative punch it needs to keep your audience engaged. We can match the visual style of your existing branding or create something totally unique.

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