Just because writers are in the business of “wording” doesn’t mean they are 100% free from making facepalm-inducing grammar mistakes (myself included). Sometimes you’re in a rush to meet a deadline, and you don’t notice you have misused a word. Sometimes you’ve written and edited and written and edited the same piece so many times, you go blind to blatant mistakes. That’s why it’s important to get a second (or third, or fourth) set of eyes on your work…cue the proofreader.
Proofreaders are known by many monikers. Grammar Guru. Word Nerd. Semantics Stickler. Communications Commando. But no matter what you call them, there’s no doubt a definite need for these purveyors of proper English and grammar. And the reason is simple…Mistakes (no matter how small) can create a negative brand impression and ultimately diminish your brand’s reputation and integrity. Properly proofread, error-free work creates a trustable impression with your audience and ensures your messaging is clear and concise.
At ST&P, we get it. Which is why when you work with us, you can rest assured that your project is backed by a dedicated team of professionals (in this case grammar professionals) whose life’s work it is to ensure everything created and produced is easy to understand, compelling, and mistake-free.
Some Common Grammar Mistakes and How to Avoid Making Them
Your and You’re
Its and It’s
Fewer and Less
Amount and Number
Then and Than
Who, Whom, and That
Arguably, one of the most confusing rules in the English language!
It’s easy for grammar and punctuation mistakes to slip by, especially when you’re proofing your own piece, which is why it’s always a good idea to get another set of eyes on your work. Even if not a legitimate proofreader, getting someone else’s opinion and feedback can really help in catching and saving you from embarrassing grammatical errors.
What other common grammar mistakes have you run into? Let us know in the comments section below.