By: Maria D. : May 2019 :
Picture it: ST&P HQ, December, 2018. I picked up and personalized stockings for the work fam (personalized with a Sharpie—fancy, I know). I was asked why I used a capital “b” on Noble’s stocking (reason being, my lowercase letters are just mini versions of my uppercase letters). This led to a story about me failing a 6th grade English test because the teacher thought I was using uppercase letters instead of lowercase.
As so often happens, an innocent story turned into a discussion springboard—with the scenario being equated to getting your hand slapped for using ampersands instead of writing
out the actual word “and.” This then led to conversation about our collective wealth of knowledge of grammar, punctuation, and design rules, which then snowballed into the proper way(s) we apply strategic marketing to any and every project/campaign we touch.
A simple backstory morphed into a round-robin discussion/meeting of the minds on industry knowledge, insights, information, and “did ya knows,” which served to reaffirm something pretty cool about our teams…we are all experts in our respective fields.