Sales Promotion (noun):
1. The process of persuading a potential customer to buy the product
2. A short-term tactic to boost sales
3. A rarely suitable method of building long-term customer loyalty
So, after reading the definition of sales promotions, you might be thinking, “seems like sales promotions are the wrong way to go for establishing and building strong customer relationships.” As a sales smart, marketing savvy leader, we’re here to tell you why it just isn’t so.
The truth of the matter is sales promotions may actually be one of your strongest assets and most lucrative “hooks” to attract customers and lead to long-term customer loyalty. They help make the sale in the short term, and when married with customized brand marketing, help guide the customer down a brand awareness path that leads to time-tested relationships, increased profitability, and word-of-mouth brand ambassadors.
But your success doesn’t have to end there. To further increase participation and engagement, thereby increasing sales numbers, you can supplement sales promotions with a salesforce incentive program that rewards your employees for promoting your brand. It’s another simple and effective way to utilize existing assets to achieve and exceed sales goals.
And, while many agencies specialize in one area or another, ST&P has a distinct advantage in that we specialize in areas including sales promotions, salesforce incentives, brand marketing, and many more. Backed by 25+ years of industry expertise, every campaign we create is founded on a solid understanding of our clients’ unique needs and
objectives and designed with a specific purpose—to create a complete, comprehensive customer-building experience that keeps them coming back, time and time again.