By: Maria D. : March 2020 :
They say when a door closes, a window opens. And, in the face of the COVID-19 crisis, when brick and mortar stores are (temporarily) closing their doors, the window that has been thrown wide open is eCommerce.
Prior to the COVID-19 outbreak, if you needed to run an errand at a store, you wouldn’t think twice about going out. That’s no longer the case. eCommerce has become the outlet/go-to for everything—from household items, to medications, to groceries, entertainment, and meal delivery. Where it once was a convenience, now, it’s a necessity—promoting a safer, smarter way to shop (all from the comforts and sanctuary of home).
The Coronavirus not only triggered a massive and obvious shift in consumer behavior—but in how businesses keep up with that shift. With the increase in streaming content, online shopping, and online food delivery comes the need for more options, more deals, and more ways to get what you need when you need it—and that’s just what businesses have been doing.
Movie studios are now making movies that were supposed to premier in theaters available on demand—changing the standard of “now playing at a theater near you” to “now playing in your living room.” Food delivery companies (like DoorDash) now offer free delivery when you order from local restaurants in your area. Retailers are extending sales, limiting quantities on essentials, and offering discounted/free shipping on orders that hit a lower dollar amount threshold than before. Even eCommerce sites like eBay and Amazon are getting in on working with/enhancing customer satisfaction front by shutting down sellers who price gouge.
And, eCommerce websites and mobile apps realize the importance of keeping up with the times, and meeting customers’ needs, satisfaction, and expectations is one of the best (if not the only ways) they’ll weather the pandemic pandemonium storm. And, while a widely used tool before, eCommerce was never as universal as it is today—And, for the foreseeable future, that’s not going to change.