Connecting in the Age of Covid

Connecting in the Age of Covid

By: Maria D. : July 2020 :


Adhering to social-distancing requirements has proven to be uncharted territory, not just in our personal/social lives, but in our professional lives as well. While many businesses are trying to establish a new norm, things are a far cry from “business as usual”—especially when it comes to staying connected to your target audience. However, businesses that have remained successful during these uncertain times have attributed their success to remaining flexible and getting creative with approaches at making things work.

Here are a handful of ways to stay connected in the age of Covid:

Newsletters: Do you have a company newsletter? If yes, great! Keep up the good work. If not, there’s no better time like the present to get one in the works. Newsletters are a great way to stay in front of your customers/clients and keep them updated on what’s going on in your world, call attention to offerings they may/may not know about, or just be topical with content.

Check-in call: Pick up the phone (or cue up a text, depending on your relationship) and check in to see how your client(s) are doing. Keep it brief, but see how they’ve been fairing, give them a quick rundown of what you’ve been up to, and just remind them you’re around and available if/when they need you.

Increase your social media presence: With the influx of virtual everything, the likelihood your audience is more frequently checking in on social media is high. Stay top of mind (and top of feed) by upping your posting frequency. It’s also a great time to reevaluate your social channels to ensure you’re offering the right content to meet the right kinds of audiences.

Virtual meetings: With social distancing orders in place, having a virtual meeting vs in-person is a “no duh” option. But offering virtual meetings in lieu of conference calls is a great way to give your audience a chance to break the monotony of the day (especially if they’re working from home without any social interaction). Offering the option to video conference through Zoom, Skype, or FaceTime, can give "face-to-face" feels without actually being there in-person.

With all that being said, let’s connect! Drop us a line to say hello at, follow us on Facebook, Twitter, and LinkedIn, or give us a call at 330.668.1932 if you’d like to chat with a member of our team.

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