A Message From The President

By: Jeff Lange : January 2020 :

A round of applause and heart-felt congratulations to our very own, Michael “Korm” Kormushoff for being named a recipient of an “Achievement in Excellence” award by the National Sales & Marketing Executives (NSME) association.

5 Advertising Myths: Debunked

By: Maria D. : November 2019 :

Advertising is critical to helping businesses and organizations effectively communicate with and sell to their audiences. But as with any journey, the road to success comes with obstacles, potholes, detours, and closures (in this case, advertising misconceptions) that can derail efforts and gridlock your progress. Fear not, ST&P is here to help clear the way and keep you on track by clarifying and debunking a handful of advertising myths we’ve stumbled across.

Opinion Piece - A Blog About Blogging

By: Maria D. : October 2019 :

Blogging. It seems like such a simple task. Pick a topic you feel passionate about and write. #BOOM. Done. Well, that’s all fine and dandy when it comes to personal blogs, but when it comes to writing agency/industry blogs, it’s a little more complicated than that.

Getting to Know You: Converting Prospects to Customers

By: Maria D. : September 2019 :

Getting the right people to engage with your brand and converting prospects to customers doesn’t take rocket science, but it does take focus, a sound strategy, and marketing content in such a way that hits your audience’s sweet spot(s). And, the first step in the process is to clearly define your target audience.

Brand Mascots: Gone But Not Forgotten

By: Maria D. : August 2019 :

With the influx in digital technologies, offerings, and medias, the traditional brand mascot looks to be going to the wayside. And, with it, goes an entire culture of nostalgic reminiscence. However, there are a couple basic workarounds to help stave off complete extinction.