Pathology services is a heavily-competitive industry. Yellowstone Pathology Institute (YPI) turned to ST&P because it needed to find a way to stand out and hold its own in an already saturated market. We never shy away from a challenge! To best position YPI in their market, we refined and developed on their existing brand—promoting the reputation they already had to boost awareness of the company. We used a color-scheme that reflected the US Southwest and a “genetic markers” approach to develop their logo and carried that creative across stationery packages and templates.
Content Development Copywriting PR Social Media Digital Technology Website Development Traditional Services Brand Launch Creative Concepting Creative Execution Naming Print Collateral