Pathology services is a heavily-competitive industry. Yellowstone Pathology Institute (YPI) turned to ST&P because it needed to find out way to stand out and hold its own in an already saturated market. We never shy away from a challenge! To best position YPI in their market, we refined and developed on their existing brand—promoting the reputation they already had to boost awareness of the company. We used a color-scheme that reflected the US Southwest and a “genetic markers” approach to develop their logo and carried that creative across stationery packages and templates.
Content Development • Copywriting • PR • Social Media • Digital Technology • Website Development • Traditional Services • Brand Launch • Creative Concepting • Creative Execution • Naming • Print Collateral