Yellowstone Pathology Group Rebrand

Pathology services is a heavily-competitive industry. Yellowstone Pathology Institute (YPI) turned to ST&P because it needed to find out way to stand out and hold its own in an already saturated market. We never shy away from a challenge! To best position YPI in their market, we refined and developed on their existing brand—promoting the reputation they already had to boost awareness of the company. We used a color-scheme that reflected the US Southwest and a “genetic markers” approach to develop their logo and carried that creative across stationery packages and templates.

Content Development  Copywriting  PR  Social Media  Digital Technology  Website Development  Traditional Services  Brand Launch  Creative Concepting  Creative Execution  Naming  Print Collateral

See a complete list of our Services & Capabilities here.

Identity Design


The final YPI mark was designed to emulate genetic markers. The color palette was selected to reflect the US southwest where Yellowstone is located.

Stationery &
Brand Support


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