Yellowstone Pathology Group Rebrand



Pathology services is a heavily-competitive industry. Yellowstone Pathology Institute (YPI) turned to ST&P because it needed to find out way to stand out and hold its own in an already saturated market. We never shy away from a challenge! To best position YPI in their market, we refined and developed on their existing brand—promoting the reputation they already had to boost awareness of the company. We used a color-scheme that reflected the US Southwest and a “genetic markers” approach to develop their logo and carried that creative across stationery packages and templates.

Content Development • Copywriting • PR • Social Media • Digital Technology • Website Development • Traditional Services • Brand Launch • Creative Concepting • Creative Execution • Naming • Print Collateral

See a complete list of our Services & Capabilities here.

Identity Design


The final YPI mark was designed to emulate genetic markers. The color palette was selected to reflect the US southwest where Yellowstone is located.

Stationary &
Brand Support


Let us help you stand out from the crowd.

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