The Sanford Electrical Services’ name was well-known throughout the greater Austin, Texas area, but the company as a whole lacked any branding or identifying brand marks. We needed to change that. After performing a discovery process and SWOT analysis, we took our findings and used them as the basis of what would become a complete, comprehensive brand launch package. We created a logo and brand positioning statement, and to assist the brand positioning and messaging moving forward, created brand/style/voice guides, a stationery package, printed collateral, and signage (office/signage). Additionally, we designed their website, developed copy, and created a social media kit.
Content Development • Copywriting • Digital Technology • Website Development • Traditional Services • Brand Development • Brand Launch • Creative Concepting • Creative Execution • Naming • Print Collateral