PA Labs Rebrand

 

 

When Pathologists Associated, an Indiana-based medical testing facility, merged with competing facility, Labs, the new conglomerate found itself in need of an identity makeover. Our challenge was to carefully craft a new brand identity, while simultaneously capitalizing on existing brand equity. Through our marketing efforts, PA Labs enjoyed a smooth brand launch, the selected advertising vehicles proved effective, and the new literature system provided a detailed view of the company’s capabilities. Additionally, the contemporary and stylish design of PA Labs’ new look helped position the company as a leader in the medical testing field.


Content Development • Copywriting • PR • Traditional Services • Advertising • Brand Development • Brand Launch • Creative Concepting • Creative Execution • Naming • Outdoor • Print Collateral

See a complete list of our Services & Capabilities here.


Positioning &
Brand Logo Design

PAlogos_2color
PAlogos_grayscale

Print
Advertising

PAlabs-Ad1
PAlabs-Ad-color
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Collateral &
Support Materials

binders
Brochures-PALabs

Discover industry-leading brand solutions from ST&P.

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