Kumho Tire Summer X Games Sponsorship

Kumho Tire Summer X Games Sponsorship

Kumho Ecsta ultra-high performance tires were becoming the tire of choice for the new wave of young Tuner performance enthusiasts who loved Kumho’s aggressive tread design and affordable pricing. A marketing vehicle was needed that would connect with this influential market.

Experts in youth marketing, ST&P understood that young consumers adopted brands that were integrated into their lifestyle and were turned-off by conventional heavy-handed selling techniques. This strategy led to Kumho’s sponsorship of ESPN’s Summer and Winter X Games events.


Content Development  Copywriting  PR  Traditional Services  Advertising  Brand Launch  Creative Concepting  Creative Execution  Event Management  Event Planning  Experiential  Go-To Marketing Strategies  Media Buying  Naming  New Product Launch  Outdoor  Print Collateral

See a complete list of our Services & Capabilities here.

Print Advertising

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Looking for a marketing vehicle that hits your target audience's sweet spot? Game on!

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