Kumho Ecsta ultra-high performance tires were becoming the tire of choice for the new wave of young Tuner performance enthusiasts who loved Kumho’s aggressive tread design and affordable pricing. A marketing vehicle was needed that would connect with this influential market.
Experts in youth marketing, ST&P understood that young consumers adopted brands that were integrated into their lifestyle and were turned-off by conventional heavy-handed selling techniques. This strategy led to Kumho’s sponsorship of ESPN’s Summer and Winter X Games events.
Content Development • Copywriting • PR • Traditional Services • Advertising • Brand Launch • Creative Concepting • Creative Execution • Experiential • Go-To Marketing Strategies • Media Buying • Naming • New Product Launch • Outdoor • Print Collateral