Speedco reached a milestone 25th Anniversary and wanted to celebrate with a sweepstakes that was open to all their Speedco Rewards Members. Working within their brand guidelines, ST&P created a complete Point-of-sale package and - given that their audience are truckers - developed an online entry method that was mobile optimized just for them.
Showhouse, Moen’s line of designer kitchen and bathroom faucets and accessories, needed engaging, in-store merchandising that would appeal to high-end buyers. The challenge was to take a semi-unmentionable product and give it credibility. Inspirations also needed a viable product demonstration device and a product locator system to connect these new bath levers with their matching sister products
Moen designed a new kitchen faucet with a built-in water filter. ST&P’s challenge was to communicate the benefits of this new faucet and create a selling proposition that positions it favorably against larger, more expensive water filter units that are installed under the counter.
Moen acquired a manufacturer of bath accessories to complement their line of bath faucets and to expand their consumer product offerings. They needed the tools and tactics to sell their new line of products into big box retailers like Lowe’s and Home Depot.
ST&P was hired to create monthly point of purchase display kits for Firestone Complete Auto Care. The challenge is to deliver a consistent message across several different display formats, while staying true to Firestone’s established graphic standards.
An oil change is not one of those purchases that send consumers flocking to the nearest service shop. The challenge for ST&P was to make the oil buying experience a little more enjoyable for customers, while increasing sales and traffic for Firestone Complete Auto Care in the process.